Resources
Every element we create for events and experiences is in service of expressing our master brand. Our sub-brand identity systems have been designed to work together, complementing one another in our event experiences.
The Asset Creator for Events (ACE) brings together approved messages, imagery and design to support event marketers in presenting one IBM—to demonstrate that IBM and its portfolio are unified to meet the needs of clients, prospects and partners. There is unity, not uniformity, as audience interests will vary and ACE accommodates a wide spectrum of approaches to appeal to various business requirements.
Content & Experience Hub
The Content & Experience Hub helps marketers create consist consistent, strategic and compelling experiences with blueprints and ready-to-use assets from past events and client experiences. The Hub can also help you identify resources by type, campaign and industry.
IBM Design Language
IBM Design Language (IDL) is a comprehensive design system that provides guidelines and components for designers to create consistent and cohesive designs for IBM. IDL is public—anyone with the link can access it—and covers the principles, patterns and tools that designers need to create work that’s visually appealing, user-friendly and aligned with the IBM brand.
IBM Brand Center
The IBM Brand Center is a centralized hub that provides a comprehensive overview of the IBM brand story, visual brand elements, guidelines and assets. From the definition of IBM’s purpose and personality to experience guides that provide examples and instructional guidance across the IBM portfolio, Brand Center is must-use resource for all IBM marketers and agencies. An IBM ID is needed to access the Brand Center.
Presentation templates
Presentations are one of the most common communication tools for IBM. Using the brand templates connects your work to the foundation of our brand, visually reinforcing that there’s only one IBM. The templates feature standard font sizes, image ratios and colors so you can build on-brand presentations quickly.